John Varvatos Digital Pre-Fall 2016

INTRO
John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock ‘n’ roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle.

Shot in-studio and on location in Red Hook, Brooklyn.

SERVICES
Brand Creative, Art Direction, Digital, Production

CREDITS
Client: John Varvatos
Agency: YARD NYC
Creative Director: Stephen Niedzwiecki
Photographer: Billy Kidd and Ben Morris