INTRO Mack Weldon was founded because they wanted more out of their basics and always questioned how something so essential could be such a pain to buy.
SERVICES Creative Direction, Brand Creative, Art Direction, Production, Campaigns, Printed Matter, E-commerce and Digital Communications
The holiday season is for getting together... but also (let’s be real) getting away. You may be sneaking off to the den for a moment of solitude. Or getting out of the house for an afternoon run. Or taking off to a warmer locale for some R&R with your better half. Whatever those precious getaways look like, they should always feel comfortable. That’s where our premium loungewear, everyday performance pieces, and travel gear enter the picture.
IN PRINT A 24pg tabloid sized newsprint was showcased inside the Mack Weldon store located at Hudson Yards. Printing handled by Newspaper Club.
WARMKNIT + TECH CASHMERE An in-studio photoshoot showcasing the new colorways of the Warmknit and Tech Cashmere offerings for the season. By using simple propping, product laydowns, obscure on-garment detail photos and the studio setting, a minimal and easy-going look and feel was achieved.
